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Obvious News for the Weekend: Social Media Won’t Help if No One Can Find Your...
This month, I met with a potential client who was ready to drop a sizable investment on social media management. They had been in business just about as long as FBC and found that their sales cycle was...
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Marketing Keywords to Know: November 15, 2012
Tags Can a cookie change it’s identity to function as a tag? Not likely. Definition: also known as a pixel or a beacon, this is third-party software code that powers online marketing and analytics....
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Marketing Keywords to Know: November 29, 2012
Replyallpocalypse Max Wiseltier – Catalyst of the 2012 “Replyallpocalypse” Definition: the dreaded fallout from one person hitting “Reply All” on a mass email instead of “Reply” to one person or...
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Marketing Keywords to Know: November 14, 2013
Zero Moment of Truth (ZMOT) Now, marketers strive to build a relationship with consumers at different touch points throughout their digital journey, not just the end! Definition: A new term coined by...
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Your mission (should you choose to accept it)
When it comes to building a strong online presence, many business owners may see this as Mission: Impossible. Because we as small business owners often wear many hats, it can be overwhelming to manage...
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Marketing Keywords to Know: October 9, 2014
Breadcrumbs Definition: Links that appear on the top of a website that help users find where they are and navigate their way through the site Amazon has one of the best breadcrumb trails! Just like...
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Marketing Keywords to Know: October 16, 2014
Green Monday Definition: The second Monday in December, a huge day for competitive deals and shopping discounts before the Christmas holiday Wal-Mart is known for offering some of the best Green Monday...
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Marketing Keywords to Know: October 23, 2014
ROAS Definition: Return on Ad Spend, a basic metric used to measure the effectiveness of a marketing campaign Are you utilizing SEO to get the best Return on Ad Spend for your campaign? Simply put,...
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Marketing Keywords to Know: October 30, 2014
Google Hot Trends Definition: A feature of Google Trends that displays a measurement of popular “searched for” topics that have gained popularity on any given day Another day, another hot topic!...
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Marketing Keywords to Know: March 12, 2015
Black Hat SEO Definition: Rising in the ranks of a search engine result page using sketchy tactics SEO is a powerful tool for any business. Excellent in terms of helping your product be noticed, it...
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Marketing Keywords to Know: May 14, 2015
Sandbox Definition: A probationary period Google uses to make sure newer sites are legitimate. In their effort to provide quality information to the millions of people who use their search engine,...
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Marketing Keywords to Know: July 2, 2015
Web Scraping Definition: A software program/technique used to collect large amounts of data from a website Collecting data is important for any organization to help them gain information and better...
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Marketing Keywords to Know: July 30, 2015
Brandscaping Definition: Using the major shifts in the media, public relations, publishing and advertising to tailor a marketing and content strategy appropriately A term coined by author Andrew Davis...
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Marketing Keywords to Know: January 7, 2016
Skyscraper Technique Definition: SEO tactic that helps generate more traffic to a website by improving existing content and making essential connections The ability to drive traffic to a site is...
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Marketing Keywords to Know: May 12, 2016
Echo Chamber Definition: Different media outlets that all have the same stance and opinion on a particular subject Have you ever searched for articles on a topic and found the same information...
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Marketing Keywords to Know: June 30, 2016
Evergreen Content Definition: Timeless, valuable information Evergreen content is a perfect example of how creating an outstanding piece of content can be beneficial for your brand. This content is...
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